While the AIDS pandemic in Africa went virtually unnoticed and attempts to lobby in Washington on its behalf proved to be fruitless, Bobby Shriver and Bono founded (RED)™. It's a unique brand that teams desire and virtue in an attempt to rid Africa of AIDS through conscious consumerism. So far so good, as they've raised over $100,000,000 and it is the most successful "pro-social" venture ever.
Watch more of Plum and the Global Philanthropy Group's Giving Series.
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